How One Home Décor Marketplace Increased Conversion by 315% with AI-Powered Personalization

“AI has the potential to revolutionize the online shopping experience, particularly in specialized marketplaces like LetiFly. With ShopSmart, we enable customers to receive hyper-personalized recommendations that perfectly match their needs.” - Raphael Faccarello, Co-Founder of Letifly

THE CHALLENGE:

LetiFly prioritizes understanding its customers and catering to their unique preferences by providing a shopping experience that is inspiring and reflective of their personal style. They noticed that customers often described their home décor needs in great detail, yet the existing keyword-driven site search capabilities were inadequate for ensuring that customers quickly found exactly what they were seeking.

THE APPROACH:

Engaging AI Assistant for Authentic Recommendations: LetiFly enhanced its on-site search with a ShopSmart AI-powered Décor Assistant that enables customers to engage in natural conversations about their home décor needs and preferences. Now, customers can search for a modern pendant lamp by sharing an inspiration photo they took on vacation or look for a “curvy retro green vase” and find precisely what they are looking for. The Décor Assistant helps customers find a product they love quickly, bypassing the need to navigate through the main menu or type generic keywords that don’t deliver the desired results.

Interactive Product Page Experience for Informed Purchasing Decisions: On product detail pages, LetiFly uses ShopSmart to help customers engage in natural language conversations with an AI assistant to obtain answers to questions about style, color, size, usage, installation, and more. This experience empowers customers to add a purchase to their cart with certainty and confidence.

Data-Driven Insights for Superior Experience: LetiFly gathers unique insights into customer interactions on its site through ShopSmart. These insights reveal customer preferences, usage patterns, and values, enabling LetiFly to deliver an unmatched shopping experience.

Leticia Hernandez notes, "With this information in hand, we can deliver an unmatched shopping experience that addresses all needs of our home decor clientele."

THE RESULTS:

LetiFly reports that customers who engage with their Décor Assistant while shopping, find products that match their style preferences effortlessly, and since they can communicate with the Assistant using their natural language, they are more confident in their choices.

• Average order value increased by 35%

• Conversion rate increased by 315%

• Cart abandonment decreased by 44%

About LetiFly

LetiFly is committed to making the pursuit of top-notch décor and lighting effortless, cost-effective, and enjoyable. With this vision, they curate, craft, and present a diverse array of home articles. From timeless classics to pioneering trends and exceptional discoveries, they ensure a constant flow of fresh and exciting options to elevate living spaces.

Headquarters: New York, NY

Company Size: Small Business (1-25 employees)

Industry: Home Décor